SEO -- Search Engine Optimization


SEO mean Search Engine Optimization. It is all about optimizing a web site or web page for search engines. SEO is a procedure for designing & developing a website to rank well in search engine results. It is a technique for improving the volume and quality of traffic to a website from search engine. It is a system for marketing by understanding how search algorithms work, and what human visitors might search. SEO is a division of search engine marketing. It is also referred as SEO copyrighting, because maximum procedure that are used to support sites in search engines, deal with text.

What is on page SEO?

Providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page etc: as called as on page SEO.

What is off page SEO?

Link building, increasing link popularity by submitting open directories, search engines, link exchange etc: as called as off page SEO. 

White Hat SEO

It is a procedure that search engines recommend as part of a good design. It has the following features:

* It is conforms to the search engine’s rule.
* It ensures that the content a search engine indexes, consequently ranks, is the same content a user will see.
* It does not involve in any cheating.
* It ensures good quality of the web pages.
* It ensures availability of useful content on the web pages.
* It ensures that web page content should have been created for the uses and not just for the search engines.

I always follow a White Hat SEO method and do not try to deceive visitors. I am an honest and you will definitely get something more.

Black Hat SEO

It is a bad system that search engines disapprove. It has the following features:

* Attempting ranking improvements that are disapproved by the search engines.
* Redirecting users from a  page that is built for search engines to one that is more human friendly.
* Redirecting users to a page that was different from the page the search engine ranked. 
*Serving one version of a page to search engine spiders/bots and another  version to human visitors. This is called Cloaking SEO tactic.
*Using hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
* Repeating keywords in the metatags, and using keywords that are unrelated to the website content. This is called metatag stuffing
*Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called keyword stuffing.
* Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. These pages are called Doorway or Gateway Pages. 
*Mirror websites by hosting multiple websites – all with conceptually similar content but using different URLs.
* Creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. This is called page hijacking.